Branding for Pour Choices
Prepared For
Rick LaPlante
Description
Pour Choices Brand
Issue Date
May 27, 2025
Expiration Date
June 27, 2025
Objective
Full Pour Media will develop a distinctive and cohesive identity for Pour Choices, a new brewery opening in Fredericksburg, TX. The brand will embody a tone of relaxed sophistication, wit, and thought-provoking charm, capturing the playful irreverence of the name while appealing to a discerning, socially engaged audience.
This work will define the visual and verbal language of the brand, support a confident and consistent launch, and equip the in-house team with the tools they need to build lasting connections and community loyalty from day one.
Meet Your Designer
Craig Valentino is an award-winning designer with nearly 20 years of experience in branding, design, and art direction. He’s led creative for national and regional brands across industries, with a focus on thoughtful, strategic design that drives connection.
His work has earned 3 Craft Beer Marketing Awards, including recognition for packaging and visual identity.
Our Process
01. Discovery
Brand workshop
Mood board development
Initial concept sketches
02. Design
Primary logo design rounds
Client feedback + refinement
Final primary logo approval
03. Expansion
Secondary logo variations
Alternate formats and layouts
Logo family completion
04. Delivery
Logo file export (all formats)
Optional style guide & stationery
Final asset handoff
Timeline
Estimated project duration: 6-8 weeks
Discovery
1 Week
Design
2-3 Weeks
Expansion
2 Weeks
Delivery
2 Weeks
Investment
Brand Launch Package
Your brewery’s brand, built from the ground up with strategy, story, and visual identity.
Includes:
Brand strategy workshop
Mood boards + creative direction
3 initial logo concepts with refinement rounds
Final logo system (primary, secondary, icon lockups)
Basic brand style guide
Logo usage
Color palette
Typography
Brand tone and personality
Organized final file delivery (print + web formats)
30-min onboarding/training call or Loom walkthrough
$9500
Core Beer Label Design
Custom packaging design for your flagship beers.
Includes:
Design and layout for up to 5 core beers with basic artwork. Anything illustrative
Consistent brand system across all SKUs
Print-ready files for label or can production
Collaboration with your printer (as needed)
Digital mockups for promotion and sales
This package is built around strong typography, layout, and visual branding. If your concept calls for original illustration or custom artwork, we’re happy to scope that separately to bring the right creative partner on board.
$4800
Social Launch Toolkit
Bring your brand to life online with content-ready creative and strategy.
Includes:
Social voice & content strategy guide
Brand tone
Content pillars
Suggested posting cadence
Sample post copy for launch
Suggested content calendar (first 2 weeks)
$3000
Add-On Services
Branded Photography
A full-day shoot capturing your team, taproom, beer, and brand personality. Includes a curated gallery of high-resolution, edited images for use across web, social, and press.
$2500
Taproom Culture Video
A short, cinematic video that showcases your space, your people, and your story. Perfect for your website, social launch, or investor deck. Includes interviews, b-roll, and final editing.
$3500-5000
Monthly Design Support
Up to 10 hours of prioritized design each month for things like event flyers, tap lists, merch mockups, or social graphics. Includes shared request queue and optional monthly check-in. Ideal for staying consistent without hiring in-house.
Starting at $1000/mo
Press Kit Creation
A polished, media-ready PDF featuring your brand story, logo, beer lineup, photos, and key talking points—everything writers and partners need to talk about you professionally and accurately.
$850
Past Client Work
Feel free to check out any work on our portfolio page but here are some examples of work relevant to your branding project that you might find valuable.
Heritage F+D
Full-Scale Branding
Alchemy
Brand Usage Guide
LiveTapLists
Rebrand
Chicago Stars
Brand Usage Guide
What’s Next?
Let’s make some Pour Choices together.
We’d love to help you bring your vision to life.
Reach out with any questions.
Looking forward to working with you!