Brand Video for The Bench
Prepared For
Lauren Hammond
Description
The Bench Brand Video
Issue Date
Sep 3, 2026
Expiration Date
Oct 1, 2026
Meet Full Pour Media
Full Pour Media is a boutique production company built at the intersection of beverage and manufacturing, while most shops do one or the other. We're storytellers first: our founder earned three Emmy Awards for human-centered features, and we've collected ten Craft Beer Marketing Awards since.
Based in Madison and working across Chicagoland regularly, we staff from a group of collaborators we've worked with for years. Our client card spans craft beverage, CPG, and industrial manufacturing.
Creative Director
BRYANT
Lead Strategist
STEPH
Jeremy
Producer
AleX
Videographer
Flavorchem has been doing beverage development for its customers long before The Bench had a name, and much of that customer base still hasn't seen what's behind it. This brand video will change that by showing existing clients/brands, co-packers, and co-manufacturers what end-to-end development actually looks like, from the Innovation Center through the new FDA-registered canning line.
It will also say plainly what sets The Bench apart from a bigger name: 55 years privately held, founders still on the floor, a boutique team serving customers many times its size, and a customer who walks away owning their formula.
Project Overview
Approach + Process
01
PLAN
est. 1 Week
Develop tone, pacing, and the messages the film must land
The Bench writes the script, we shape it toward what plays on screen
Script locked and approved
PREP
est. 1 Week
Shot list built from the locked script
On-site walkthrough of the Innovation Center and canning line
Crew/Staff coordination
PRODUCE
1 Day
One full day on site, two-person crew
Innovation Center, pilot plant, canning line, and the team at work
Efficient and low-footprint, the facility keeps running
POST
est. 2 weeks
Edit, color, sound design, voiceover integration
First cut for review, then two rounds of revisions
Final delivery of hero video and cut-downs in all required formats
02
03
04
Deliverables
Tier 1 — Essential | $6,400
Hero film, approximately 2:00, delivered in web-optimized and master formats
One social cut-down (9:16 and 1:1)
Full production day, two-person crew, on-site walkthrough included
Tier 2 — Complete | $7,300
Everything in Essential
Two additional social cut-downs, 15–30 seconds, built alongside the film (three total)
Tier 3 — Extended | $9,400
Everything in Complete
Three additional social cut-downs for a longer distribution runway (six total)
Two 30-second capability spots for direct BD outreach
Photo set from the production day for web and social use
Relevant Work
Feel free to check out any work on our portfolio page but here are some examples of work relevant to your project that you might find valuable.
Craft Beverage Warehouse
Brand Video
Alfa LaVal
Facility/Process Videos
Corosys
Process Videos
What’s Next?
When you’re ready to move forward, we’ll send over a contract and deposit invoice. Then we’ll schedule a kickoff meeting.
Reach out with any questions.
Looking forward to working with you!